The 3 Core Reasons We Age (And How to Address Them)

For over 25 years, our approach to healthy aging has been grounded in a single, powerful philosophy: to address the fundamental drivers of the aging process. It's not about surface-level fixes; it's about supporting the body's core systems from within.

This guide will walk you through our foundational "3 Reasons Why We Age" and explain how modern science, including the critical role of NAD+, offers a comprehensive strategy to support your health and vitality for years to come.

Reason #1: Decline of HGH and IGF-1 Levels

One of the most significant changes our bodies experience is the natural, age-related decline of key hormones. A primary example is Human Growth Hormone (HGH), often called the "master hormone." Produced by the pituitary gland, HGH is crucial for signaling processes that influence cell regeneration, lean muscle mass, and overall vitality.

As these "top-down" signals from our endocrine system weaken, we begin to experience many of the classic signs of aging. This is precisely why our flagship formula, GHR Platinum, was designed: to provide "top-down" nutritional support for the pituitary gland and help maintain a healthy hormonal environment.

Reason #2: Free Radical Oxidation (The "Cellular Rust")

Every day, our cells are exposed to oxidative stress from unstable molecules called free radicals. This process is like a slow, steady "rusting" at the cellular level, which can damage our cells, proteins, and DNA over time. Our bodies have natural antioxidant defenses, but these can become overwhelmed as we age.

The Synergistic Solution:

• GHR Platinum's Role: The formula includes a powerful blend of antioxidants that work systemically to help manage and neutralize the effects of free radicals.
• NAD+7's Role: NAD+ is essential for your mitochondria's own internal antioxidant defenses. Our NAD+7 formula also contains Glutathione, the body's "master antioxidant," providing robust protection for your cells from within.

Reason #3: Age-Related Cognitive Decline (ARCD)

A key aspect of healthy aging is maintaining cognitive vitality. This third pillar of the aging process addresses the cumulative damage done to our nerve cells in our aging brain. This can lead to Age-Related Cognitive Decline (ARCD), which describes the loss of cerebral function that can cause us to forget names, phone numbers, or why we entered a room.

Supporting the health, energy, and resilience of our precious and irreplaceable brain cells is therefore a critical strategy.

The Two-Pronged Approach to Supporting Brain Health

Addressing ARCD requires a comprehensive strategy that supports the brain from both a high level and at the deep cellular level.

• The GHR Platinum Approach (Systemic): The natural cognitive enhancers found in our GHR Platinum Formula help protect precious and irreplaceable brain cells, thereby sharpening our body's internal communication mechanisms and helping to support a much higher level of brain power!
• The NAD+7 Synergy (Cellular): NAD+7 provides the critical "micro" support. Neurons have incredibly high energy demands, and modern science has identified the coenzyme NAD+ as the central fuel for their machinery. Our NAD+7 formula provides powerful precursors like Nicotinamide Riboside (NR) in a highly absorbable liposomal format, giving your brain cells the raw materials they need to fuel energy production and power the PARP and Sirtuin enzymes essential for cellular repair.

Disclaimer: This material is for informational purposes only and is not medical advice. Consult a qualified healthcare professional before starting any supplement.